Simple Social Media Strategy for Small Business Owners
Let’s be honest—social media can feel like a full-time job. And when you’re already running a business, it’s hard to show up consistently and strategically. But you don’t need to post daily or go viral to make an impact. Here's a simple plan you can actually stick to.
Tip 1: Create 3–4 Content Buckets
Stop reinventing the wheel every week. Pick a few themes that matter to your audience (like tips, behind-the-scenes, testimonials, product highlights), and rotate through them. It makes planning 10x easier.
Tip 2: Post Consistently—Not Constantly
You don’t have to post every day. 2–3 times a week is plenty if your content is relevant and helpful. Quality > quantity. Consistency builds trust—algorithms like it, and so do people.
Tip 3: Reuse & Repurpose Content
That blog post? Turn it into 3 social posts. That testimonial? Make it a story and a feed post. You don’t need to create more, just work smarter with what you already have.
Tip 4: Use Scheduling Tools to Save Time
Batch your content weekly or monthly, then schedule it using tools like Later, Buffer, or Meta Business Suite (free!). This keeps your feed active while you focus on your actual business.
Tip 5: Don’t Chase Trends—Build Connection
Trends are fun, but relationships are what grow businesses. Speak in your own voice. Share real experiences. Respond to comments. Connection beats going viral every time.
You don’t need a full content team to have a solid social strategy. You just need a plan that works for you. If you want help creating content, scheduling posts, or managing your entire presence—we’ve got you.
👉 Book a free strategy call today below